Stackdnow
Investor Deck 2026

Stackdnow

Payroll-linked high-yield committed savings (3.5% - 5.5%) + employer payroll rebates to become the default B2B and salary banking rail.

₹120T
Payroll TAM
60M+
Salaried Employees
$3-5M
Raise Ask
1
Problem

Current savings yields lose to inflation

  • Legacy banks (ICICI, HDFC, SBI) keep savings rates around 2.7% to 4.0%.
  • Payroll data is underused despite being the strongest signal for risk scoring.
  • Most neobanks acquire 1 user at a time with high CAC and weak lock-in.
  • No clear bundled product with payroll + yield + employer incentive.
2
Solution

Employer-to-Employee Flywheel

  • Employers onboard payroll rails and get a monthly rebate on salary volume.
  • Employees receive salary into high-yield committed savings accounts.
  • Stackdnow adds lending and protection products from salary behavior.
  • 1 employer win drives batch distribution at near-zero marginal CAC.
3
Market Opportunity

Large multi-layer opportunity

₹120T
Annual payroll
₹3T+
Savings base
₹1.5T
Salary lending TAM
₹500B
Year 5 AUM ambition
4
Competition

ICICI, HDFC, SBI vs Stackdnow positioning

Capability ICICI HDFC SBI Stackdnow
Payroll infraYesYesYesYes
Committed high yieldNoNoNoYes
Employer rebate modelNoNoNoYes
Salary-linked underwritingPartialPartialPartialNative
API-first rollout speedLowLowLowHigh
5
SWOT

Strategic map

Strengths

  • B2B2C distribution leverage
  • Yield differentiation
  • Payroll data moat

Weaknesses

  • Partner bank dependency
  • Longer enterprise cycles
  • Regulatory structuring effort

Opportunities

  • SME payroll fragmentation
  • Credit cross-sell
  • Insurance and benefits bundling

Threats

  • Rate-cycle compression
  • Incumbent response
  • Policy tightening
6
Unit Economics

Path to contribution margin

7
Roadmap

18-month rollout and expansion

8
Investment Ask

Use of funds and runway

  • Round size: $3-5M for 24 months runway.
  • Primary focus: product velocity + banking integrations + employer distribution.
  • Goal: convert waitlist signal into repeat payroll cohorts.
  • Milestone: 100K employees and clear partner-led compliance model.
9
Why Now

Large opportunity with visible AUM scale-up path

10x AUM growth plan in 4 years | CAGR 77.8%
  • Repo conditions currently support better consumer yields.
  • Payroll software adoption is accelerating among SMEs.
  • Mobile-first behavior and UPI rails reduce onboarding friction.
  • Window narrows if rates compress and incumbents rebundle.
10
Market Validation

Waitlist and early demand signal

0
app downloads
0
employee waitlist
0
employer waitlist
11
Investor Questions

What diligence will focus on

  • Can waitlist convert into active payroll accounts quickly?
  • How resilient is margin in a falling-rate cycle?
  • How defensible is the model vs ICICI/HDFC/SBI reactions?
  • What is the regulatory implementation path with partner bank?
  • How fast can employer cohorts be onboarded at quality?
  • What metrics trigger the next round and expansion cadence?
12
Vision

Stackdnow in 2028

Primary payroll banking layer for salaried India across consumer savings and employer operating rails.

500+
employers
₹500B
AUM ambition
₹50B
annual credit originations
13
Risk Mitigation

Controls mapped to each major risk

  • Partner-bank model and product wrappers for compliance.
  • Diversified employer mix to avoid concentration.
  • Cross-sell layers reduce sole dependence on spread.
  • Fast shipping cadence vs incumbent release cycles.
  • Pricing levers across rebate and benefits bundles.
  • Demand pipeline based on waitlist and pilot cohorts.
14
Call to Action

Backing the payroll-yield flywheel

  • Raise: $3-5M
  • Use: product + distribution + compliance execution
  • Goal: convert validated demand into recurring payroll cohorts
Contact: investors@stackdnow.com
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Thank you

stackdnow.com

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